PELOTON COFFEE & TEA

Branding / Package Design

Peloton is a coffee & tea company run by two brothers based out of West Chester Pennsylvania. Hence the name, cycling and an active lifestyle is important to these guys, and it was a sensibility that was significant enough to become the foundation of the brand. Classic cycling jerseys build the typographic style and symmetry, which is then contrasted and energized by dynamic strokes of color.