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Interior Store Artwork

PELOTON COFFEE & TEA

Branding / Package Design
Peloton is a coffee & tea company run by two brothers based out of West Chester Pennsylvania. Hence the name, cycling and an active lifestyle is important to these guys, and it was a sensibility that was significant enough to become the foundation of the brand. Classic cycling jerseys build the symmetry and typographic style which is energized by bright strokes of color.
ART DIRECTION
WeHolden
PHOTOGRAPHY
Mike Persico
Peloton cold brew bottles

 

Peloton cascara tea

 

 

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